Today the Canadian Tourism Commission posted the EQ toolkit for small businesses.
The kit in and of itself is cool. What’s really cool for us, is that for the ‘Authentic Experiencer‘ component of this campaign the CTC is relying images they captured during November 2007 in Churchill as guests on a Tundra Buggy.
These same images have been featured on huge banners and spotted on building sides in Berlin, Los Angeles and Tokyo. That is neat.