We have a great working relationship with the Canadian Tourism Commission. A couple years ago, we hosted one of their film and photography crews up in Churchill to capture some great promotional images and video. One particular image of a polar bear leaning on our Tundra Buggy has been utilized by the CTC in major billboard and magazine campaigns all over the world. The latest is a great campaign in Manhattan to grab New Yorkers attention about Canada as a vacation destination.
The fronts of three Manhattan stores were wrapped with huge vinyl wallpapers covered by engaging imagery illustrations of unique Canadian experiences – one of which was the large polar bear and Tundra Buggy image with the following question as a headline: Does polar bear breath smell like fish?
Check out the image below of the wallpaper and this article that further explains the campaign!
