Yesterday we showed you some great street-level imagery used by the Canadian Tourism Commission (CTC) in New York City to promote Canada, including polar bears in Churchill. Here is another example of how the CTC has worked towards accomplishing their goal of increased awareness of Canada in Germany. The image below shows a billboard that was displayed in the Spring of 2008 in Frankfurt, Germany. The billboard was located in very high traffic area on the “Zeil“, right in the heart of Frankfurt. The area is home to high-end fashion boutiques and department stores with many pedestrians and tourists in the area each day.
According to Global Tourism Watch (2008), with one in five mentions, “Canada” ranks third among the long-haul destination brands identified by Germans on an unaided basis. “Australia” and “the US” are the two top brands, with each mentioned by just under a third of German travellers. The CTC has done a tremendous job promoting Canada in Germany, especially our Tundra Buggy Adventures in Churchill. We look forward to seeing their next big advertising campaign.
